Building Your AI Strategy for 2025: What You Really Need to Know
Every tech company seems to be making bold promises about AI, what does that actually look like in practice? In a recent webinar, 6sense executives Adam Kaiser (VP of Growth and Brand Marketing) and...
View ArticleRevenue Makers Roundup: How to Build Strong ABM/ABX Strategies
Account-based experiences (ABX) and account-based marketing (ABM) have become the cornerstones of many a modern B2B strategy — but implementing these effectively remains a significant challenge for...
View ArticleA Fresh Look at Marketing Automation: Insights from Industry Experts
Ever wonder why your marketing automation platform (MAP) feels like it’s stuck in the past? You’re not alone. In a recent chat, Kerry Cunningham from 6sense and Peter O’Neill from Research in Action...
View ArticleLarge-Scale Personalization Isn’t an Oxymoron, It’s an ABM Feature
We all know that buyers crave personalization. 87% of B2B buyers expect to be wowed with personalization throughout their journey. Furthermore, companies that focus on personalization see results....
View Article5 Steps to ABM Success: Flexential’s Case Study
In this installment of our Level Up webinar series, we’re moving from conceptual ABM strategies to a real-world success story. 6sense’s Director of Digital Marketing Kyle Dugan was joined by a panel...
View ArticleThe 5-Step Formula for Account-Based Marketing
We’ve already shared the benefits of ABM, real-world wins, and how to overcome seller reluctance. Now, we’re diving into the nuts and bolts of building a successful ABM strategy. In this installment...
View ArticleWhy Your Sellers are Missing Quotas (And What to Do About It)
Missing sales quotas is a frustrating reality that plagues many sales teams — and its consequences are far reaching. When targets are consistently missed, revenue generation falters, hindering your...
View ArticleBreakthrough Day Two: Customers Share Their Wins, Challenges, and Solutions
And just like that, the second day of Breakthrough is over already! Time flies when you’re having fun networking learning from fellow revenue experts. The 6sense culture is centered on working hard...
View ArticleAct Like a Media Brand to Build Win Over Your Target Customers. Here’s How.
Using content for simply driving website traffic isn’t enough for B2B content marketers. To truly move the needle, content marketers need to shift their focus and priority to building trust with their...
View ArticleExploring Revenue Marketing: Strategies for Maximizing B2B Profits
Revenue marketing has emerged as a powerful approach that aligns marketing efforts with revenue generation, ensuring that every marketing activity contributes directly to the bottom line. This...
View ArticleAdapting to the New B2B Buying Journey
The traditional B2B sales playbook is becoming increasingly obsolete. As buyers become more empowered and self-directed in their purchasing journeys, companies must adapt their strategies to stay...
View Article6sense Announces 2024 Breakthrough Award Finalists
Get ready to be inspired by our 2024 Customer Breakthrough Award finalists and their cutting-edge business achievements! This year’s contenders have harnessed the power of 6sense to transform their...
View ArticleABM in Action: Insights from Marketers Who’ve Cracked the Code
What does it take to make the move from traditional marketing to a successful ABM program? In the second installment of our Level Up webinar series, we invited a panel of industry experts to share...
View ArticleAutomation vs. Personalization: Why Not Both?
Marketers have long faced a difficult dilemma when sending emails. You could use marketing automation platforms to quickly and effectively reach your entire audience, but with relatively generic...
View Article6 Ways to Revolutionize Your Sales Process with AI
The integration of AI in sales processes isn’t just a trend – it’s rapidly becoming a necessity. Gartner predicts that by 2028, 60% of B2B seller work will be executed through conversational user...
View ArticleRecap: How ABM Levels Up Your Revenue Game
Aligning sales and marketing efforts has never been more crucial. In our first Level Up webinar, 6sense experts Latané Conant and Kerry Cunningham delved into the transformative power of...
View ArticleGoing for the Gold: The ABM Olympics
It takes a lot of rigorous training and strategic execution to outshine the competition and reach peak performance. It’s true for the Olympians, and it’s just as true for account-based marketers. And...
View ArticleMisaligned Marketing KPIs Are Hurting B2B Teams
Editor’s Note: This series, “The Three Alignments,” examines three common misalignments that erode the productivity of B2B revenue teams — and how to fix them. Below is Part 3, which looks at KPIs and...
View ArticleAn Introduction to 6sense Qualified Accounts (6QAs)
We don’t have to tell you that qualified leads are essential for driving revenue growth. But the traditional method of lead qualification has long relied on an archaic and often arbitrary system —...
View ArticlePredictive Modeling: A Dive Into the Data Science Powering B2B
Now that we’re well into the age of AI and machine learning, the ability to foresee business outcomes and use data to inform decisions is not just an advantage — it’s a necessity. Predictive modeling...
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