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Who is a Real Buyer? The Way B2B Sellers Detect Opportunities is Wildly Miscalibrated

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Editor’s Note: This series, “The Three Alignments,” examines three common misalignments that erode the productivity of B2B revenue teams — and how to fix them. Below is Part 2, which examines a common disconnect that keeps revenue teams from recognizing the most valuable sales opportunities. Part 1 focuses on ways to better align your marketing […]

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