How 3PLs Can Spot Hidden Demand by Uncovering Silent Buyers
The third-party logistics industry (3PL) is predicted to grow 8% annually for the next several years. Surging demand creates a lot of growth potential for logistics companies. But for every business...
View ArticleEvent Recap: The 6sense Experience at Forrester’s 2023 B2B Summit
Earlier this week, thousands of B2B professionals and leaders flocked to Austin, Texas to attend Forrester’s annual B2B Summit North America. Their ambition: to learn how to accelerate profits and...
View ArticleInspire UK 2023 Recap: A Welcome Blast of Optimism for Revenue Teams
Earlier this week, B2B revenue leaders from throughout the UK, Europe, and Israel converged in London for Inspire UK 2023, 6sense’s first-ever UK conference. The sold-out event was packed with thought...
View ArticleWho is a Real Buyer? The Way B2B Sellers Detect Opportunities is Wildly...
Editor’s Note: This series, “The Three Alignments,” examines three common misalignments that erode the productivity of B2B revenue teams — and how to fix them. Below is Part 2, which examines a common...
View Article6sense Now Leverages IPv6 for Better Account Matching
An internet protocol (IP) address allows devices to communicate on the internet — much like a postal address or email address. For years, IPv4 has been the standard IP form. But, there are over 5...
View ArticleBreakthrough Day 2 Recap: Success Stories to Inspire
Editor’s note: This is the second of two Breakthrough 2023 daily recaps. You can find the first recap here. Yesterday, we shared some of the ways customers are living the commitment to BE MORE. They...
View Article6sense Data Packs: À la Carte Access to Industry-Leading Intelligence
Companies looking to bolster their B2B data operations can now purchase access to the industry-leading intelligence 6sense provides. In the past, 6sense data-streams lived within our platform. But...
View ArticleNew Buyer Experience Report: Three Insights and a Warning
6sense Research’s latest report, released today, offers startling insights about the way B2B buyers make decisions, including: The report, Out of Sight, (Almost) Out of Time, reveals that buyers make...
View ArticleHigher Win Rates for Outbound Than Inbound: Here’s How We Did It
Studies have found that the typical win rate for inbound leads is 1.5x-2.5x higher than outbound leads. This makes sense from a logical standpoint: inbound leads are raising their hands and saying,...
View ArticleHey, CFOs: Streamlining Sales and Marketing Investments Will Reduce Your Tech...
Here are two stats that might make more than a few CFOs tailspin into an anxiety attack: Sales and marketing technologies account for a significant portion of that spending. Consider all the...
View ArticleWebinar Recap: The Hard Facts About Intent Data
Intent data’s transformative power for B2B marketing lies in its ability to illuminate the path to in-market accounts, refine targeting for campaigns, and inform strategic sales efforts. Kerry...
View ArticlePredictive Modeling: A Dive Into the Data Science Powering B2B
Now that we’re well into the age of AI and machine learning, the ability to foresee business outcomes and use data to inform decisions is not just an advantage — it’s a necessity. Predictive modeling...
View ArticleAn Introduction to 6sense Qualified Accounts (6QAs)
We don’t have to tell you that qualified leads are essential for driving revenue growth. But the traditional method of lead qualification has long relied on an archaic and often arbitrary system —...
View ArticleMisaligned Marketing KPIs Are Hurting B2B Teams
Editor’s Note: This series, “The Three Alignments,” examines three common misalignments that erode the productivity of B2B revenue teams — and how to fix them. Below is Part 3, which looks at KPIs and...
View ArticleGoing for the Gold: The ABM Olympics
It takes a lot of rigorous training and strategic execution to outshine the competition and reach peak performance. It’s true for the Olympians, and it’s just as true for account-based marketers. And...
View ArticleRecap: How ABM Levels Up Your Revenue Game
Aligning sales and marketing efforts has never been more crucial. In our first Level Up webinar, 6sense experts Latané Conant and Kerry Cunningham delved into the transformative power of...
View Article6 Ways to Revolutionize Your Sales Process with AI
The integration of AI in sales processes isn’t just a trend – it’s rapidly becoming a necessity. Gartner predicts that by 2028, 60% of B2B seller work will be executed through conversational user...
View ArticleAutomation vs. Personalization: Why Not Both?
Marketers have long faced a difficult dilemma when sending emails. You could use marketing automation platforms to quickly and effectively reach your entire audience, but with relatively generic...
View ArticleABM in Action: Insights from Marketers Who’ve Cracked the Code
What does it take to make the move from traditional marketing to a successful ABM program? In the second installment of our Level Up webinar series, we invited a panel of industry experts to share...
View Article6sense Announces 2024 Breakthrough Award Finalists
Get ready to be inspired by our 2024 Customer Breakthrough Award finalists and their cutting-edge business achievements! This year’s contenders have harnessed the power of 6sense to transform their...
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